GranDATA

Participants : Márton Karsai [correspondant] , Éric Fleury.

Founded in 2012, Grandata is a Palo Alto-based company that leverages advanced research in Human Dynamics (the application of “big data” to social relationships and human behaviour) to identify market trends and predict customer actions. Leading telecom and financial services firms are using Grandata’s Social Universe product to transform “big data” into impressive business results.

The DANTE team and Grandata started to collaborate in 2014 on the analysis of large datasets provided by the company. The aim of the collaboration is to gain better understanding about the dynamical patterns of human interactions, mobility, and the socio-economic structure of the society.